An exclusive dress shop opened on Salter’s Road Gosforth last Friday, with the aim of helping women and girls look their best at social events.
With school proms now being enjoyed by many teenagers, the right advice on selecting the perfect outfit has never been more crucial.
Manager Rio Beadie, a recent fashion journalism graduate at the University of Sunderland and local entrepreneur Julie Blackie, greeted the VIPS with glasses of prosecco and a large selection of canapés.
The store was filled with a beautiful array of sequined ball gowns, bridal wear, children’s formal wear and a selection of sparkling accessories.
The furniture matched the decor perfectly, from blush pink velvet seats accompanied with local bridal magazines, to the spectacular gem chandelier ball and the eye catcher of the evening was certainly the amazing floral display in the window.
The shop was very lively and in the background, the sound of Motown tracks filled the air creating a relaxing atmosphere.
The end of year school prom is seen by many teenage girls as the most important social event of their lives. More than 85 per cent of schools in the UK now have a prom night and our region’s schools are no exception. Prom night can cost UK parents £90 million a year and the average spend on the all-important prom dress reported by The Guardian newspaper as £220.
Research in 2016, by retailer Simply Be, discovered that:
- The total cost of a prom night in the UK has risen by 72 per cent in the previous five years.
- The average spend on hair was £62 with 78 per cent of girls visiting a hair salon.
- 62 per cent of girls had a professional manicure.
- 32 per cent of girls had their make-up professionally applied for the event.
We spoke to Rio to learn more about the company and store opening:
“It was the perfect time to open as we’re in prime time for searching for prom and bridesmaid wear – everyone is searching for their perfect dress! We would love to open a Dressi chain and we get a lot of customers from Ireland but ideally, we would love to expand in the North in nearby cities. We will be a variety of wedding fairs over the next few months.”
The right dress can create a night to remember for all the right reasons; while conversely, a fashion faux pas is the stuff of any girl’s nightmares. So, with the stakes so high, just how far are North East girls prepared to go for that dream dress and what’s the advice from the experts?
“It’s all about planning and preparation. Start looking at styles you like right away and try on as many dresses as possible – even ones you might not usually try.
Book important appointments now with hairdressers, nail technicians and beauticians as slots are difficult to find if you leave it too late and crucially agree your budget with your parents so that you know what you can or can’t afford.”
Although Julie already has a successful, specialist online fashion presence at www.Dressi.co.uk, she opened her first shop in Gosforth to help the region’s party and prom goers get the best possible quality clothing at an affordable price. She said:
“Our online store is very popular but we wanted to offer a more personal service to the young women of the north east. Nothing beats seeing, touching and trying on a dress before the big night. Our shop has specialist consultants who will be able to advise on current trends, colours and styles that will suit everyone and their budget.”
Mums, dads and prom queens over 18-years-old will be welcomed with a refreshing glass of Bucks Fizz. Expect a party atmosphere with expert advice available all day.
Dressi’s new shop is based at 149 Salters Road, Gosforth NE3 1DU and is open from Monday to Friday 10-5pm and is just a short walk from Regent Centre Metro Station.